ModCloth Purported First Retailer to Pledge Against Photoshopped Ads
The 'Heroes Pledge for Advertisers' could lead to a more realistic portrayal of body images
The entertainment world went wild last week when several pictures released on Instagram by Beyonce appeared to have been photoshopped, and it's no big wonder why. Beyonce is not only talented, but to many she is the epitome of beauty. If the pop superstar who sings lyrics that attest to how flawless she is has to resort to photoshop to feel beautiful, how can we lowly humans ever expect to feel that way? The media has been editing images since they gained the technology to do so, seemingly without regard for the unrealistic expectations it sets up in the minds of all those who view the photos. Fortunately, the ‘Heroes Pledge For Advertisers' has just come on the scene.