In Brief

METRO AR-T app will reimagine the iconic card in an interactive gallery

The NYC Metrocard is the staple accessory for almost any New York commuter; reportedly, over five million people use the iconic card daily. A new app METRO AR-T is set to transform the card into a digital canvas for a range of the city’s artists. The project, envisioned by a group of art directors, designers and developers, will showcase artists’ work on the public transport accessory which travels from borough to borough using augmented reality technology in an interactive gallery.

MEMBER CONTENT
This content is available for Basic and Pro Members.
Already a member, log in