NYC Artists Asked to Use MetroCard as Medium
METRO AR-T app will reimagine the iconic card in an interactive gallery
The NYC Metrocard is the staple accessory for almost any New York commuter; reportedly, over five million people use the iconic card daily. A new app METRO AR-T is set to transform the card into a digital canvas for a range of the city’s artists. The project, envisioned by a group of art directors, designers and developers, will showcase artists’ work on the public transport accessory which travels from borough to borough using augmented reality technology in an interactive gallery.