New Crowd-Powered Q&A Site Turns Opinions into Live Infographics

Design & Architecture

Designed by Pentagram, Blopboard is a new social network that visualizes the way people view the world

Vashti Hallissey
  • 8 august 2014

At the moment, if you are curious to find out what people think about something, you can search Google, Jelly, Quora, and if you’re really desperate, Yahoo Answers. While these can throw up some interesting results, you often have to wade through streams of text and dubious ideas to find what you’re looking for.

A new Q&A; site shows exactly what members think and feel through live infographics and images. Blopboard is a social network structured according to questions, making it easy to judge collective opinions at a glance.

The site, which functions as both a website and a mobile app, was co-founded by Amy Kaufman and designed by Pentagram. As the team that visualized the site was led by Eddie Opara, a partner at the world’s largest design consultancy, it won’t surprise you to learn that the site has some pretty awesome graphics.

The Pentagram website states:

Blopboard believes infographics tell a colorful story, and the design features bright, appealing graphics that emphasize surface and pattern and help make the platform enjoyable to use.

Blopboard members can ask any question they like, giving others the option to select from up to eight answers. Every question includes a description and a photo, making the site visually engaging and fun to look at.


Users can customize the way that the results are visualized, options include a dodecahedron, bubbles and up and down thumbs. They can also select one of three fonts, PF Din Stencil, Dagny OT and VAG Rounded, and personalize the site’s bright color palette. These results are updated in real-time, taking the pulse of the crowd.


The site’s name refers to the changing nature of the results, the Pentagram website states:

The playful name is inspired by the word “blop”—an amorphous mass of stuff, or a multitude—and suggests the shifting opinions of a group. The platform features a continuous voting system that lets users both comment on and change votes. As soon as users answer one question, they are presented with another. Each question is accompanied by a timeline that allows users to watch the activity around voting, to see how opinions change over time, or how events affect responses.

Questions currently being asked on the site range from the personal –“tired of zombies?” the political – “do you think Israel is committing war crimes?” and the profound – “To be or not to be?” There are 32 question categories in total, including Food & Drink, Celebrity and In the News.


Blopboard allows users a lot of control over the look of the site. You can see it as tiles, a list or an Explorer view which shows the questions that are trending across categories. This setting is designed to be particularly helpful to the media; it summarizes weekly results in headlines, lists the top questions across categories and instantly shows the issues that are on members’ minds.


Blopboard is eye catching and addictive, the intriguing questions and attractive layout make it difficult to leave. We can imagine that this will be a very useful resource for those in the media as well as go-to Q&A; site for people who want to tap the wisdom of the crowd.


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