Pharrell's Vivienne Westwood hat – now owned by Arby's – will be on display at the Newseum in Washington D.C until late October

The hat that launched a thousand tweets is now going on temporary display at the Newseum, the museum of news and journalism, in Washington D.C. The Vivienne Westwood hat, made famous by Pharrell Williams, and now owned by fast food chain Arby’s, will be on display in the New York Times Great Hall of News as a testament to the power of social media.

When Pharrell debuted the hat at the Grammy’s back in February, the musician was sure to know that it would set Twitter alight with commentary. Many noted the similarities between the designer hat and the logo of Arby’s, the fast food company known for their roast beef sandwichs. Arby’s then took the opportunity to jump on the conversation with an unexpected, yet rather amusing tweet, which received over 80,000 retweets.

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