In Brief

Localized custom clothing can be created in-store with a new free service

The area surrounding Union Square in New York City has become something of a fitness product shopping mecca. Within a couple block radius, the Nike running shop, New Balance flagship and iconic Paragon Sporting Goods are competing for active customers looking to kit themselves out for the gym or runs in Central Park. Reebok recently staked out their own spot on the heavily trafficked southwest corner of Union Square with the opening of a new FitHub concept store. Like other FitHub locations, this one will combine a retail shop with a Crossfit gym.

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