Customers pay for products with social currency at the money-free London pop-up

Thumbs at the ready, Marc Jacobs Fragrances is swapping tweets for treats. On August 15th, the luxury fashion house is opening a money-free pop-up in Covent Garden and social media will be the only currency accepted in-store.

Tweets with the hashtag #MJDaisyChain will be turned into in-store credit and people who upload a photo with their tweet will get a bigger reward.

If you create forty characters of fashion perfection, you could take home an even better prize. The most creative tweet every day will receive a Marc by Marc Jacobs handbag.

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