14 endangered animals transformed into stunning pieces of body art

Donating money every month is one way to show your commitment to the protection of animals, but how about a piece of body art that lasts forever? As part of new campaign from World Wildlife Federation Russia, tattoo artists from around the world have created 14 unique designs that will grace the skin of a select few who put their name forward via Wild Tattoo. The tattoos will include animals such as the snow leopard, Atlantic walrus and polar bear.

The Wild Tattoo website features profiles of different international artists and the animals they will be portraying with ink, along with links to WWF Russia where visitors can learn more about the fund and make a donation. Apart from the shock value created by a campaign that focuses on tattoos, the people involved think it will help to attract a younger audience. Anastasia Lykina, social advertising and video officer for WWF Russia, says, “In this modern age, even efforts that may seem small at first can make a big impact on yours and others lives. We believe Wild Tattoo is the right method to connect with a young, proactive and creative audience.”

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