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‘Beer?!’ Is the Newest Iteration of the Yo! App Trend

‘Beer?!’ Is the Newest Iteration of the Yo! App Trend
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If you’re going to send one word, it might as well be beer

Adriana Krasniansky, PSFK Labs
  • 23 september 2014

It’s likely that you’ve already heard of the now-viral app Yo. The app, which was developed by its founder Or Arbel in under 8 hours, allows the user to do one thing—send another user a notification that reads “yo”. If you have your phone on full volume, a male voice also booms “Yo!” through your speakers.

To the surprise of many developers, the app, which launched in April 2014, secured over 1 million downloads and raised $1.5 million in funding. Moreover, Yo inspired several “copycat” one word notification apps, AiYO and Oye!, for your enjoyment and friends’ subsequent annoyance.

young-people-in-club-or-bar-drinking-beer-out-of-a-beer-bottle-and-have-fun.jpg

The most recent iteration of the one word notification trend is Beer?!, a tongue-in-cheek play on Yo and surprisingly effective way of grabbing your friends’ attention. Whereas a Yo notification can be interpreted to mean many different things (it has been configured to warn about Israeli air strikes, among other uses) Beer?!’s message is pretty straightforward—Want to grab a beer?

Beer?!, which launched earlier this month, has received some publicity (most notably a tweet from band Portugal The Man), but does more to shed light on a changing landscape of communications technology. In Yo and Beer?! messaging, content becomes secondary to communication from those in your network. In a world where personal content is under continual scrutiny and surveillance, Beer?! is a refreshing, uncluttered way to invite your friends out for a drink.

Image: The Peak

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