If you’re going to send one word, it might as well be beer

It’s likely that you’ve already heard of the now-viral app Yo. The app, which was developed by its founder Or Arbel in under 8 hours, allows the user to do one thing—send another user a notification that reads “yo”. If you have your phone on full volume, a male voice also booms “Yo!” through your speakers.

To the surprise of many developers, the app, which launched in April 2014, secured over 1 million downloads and raised $1.5 million in funding. Moreover, Yo inspired several “copycat” one word notification apps, AiYO and Oye!, for your enjoyment and friends’ subsequent annoyance.

This content is available for Premium Subscribers only.
Already a subscriber? Log in