Growingbooks upcycles old tomes that would otherwise become trash into DIY-succulent planters

 

With conservation, recycling, and upcycling movements growing in response to climate change and other environmental factors, it should be no surprise that even the unlikeliest of products are being given new life. Now, what once helped grow your mind is helping to grow your plants.

Growingbooks is an initiative started by Australians Jeremy Ward and Luke Hallaways that upcycles out-of-use books into charming home décor in the form of succulent planters. Simple and stylish, the company places cacti and other similar plants into the center of hardcover books, providing purpose for an otherwise unwanted item.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in