Cole Haan's 'History Begins Here' campaign fueled by creativity and knowledge

With Cole Haan's separation from Nike, PSFK was curious to see how the clothing brand would present itself to its community. On Saturday, we attended their carefully curated workspace at Wallplay in the Lower Eastside of Manhattan. The iconic American lifestyle brand partnered with Flavorpill to create a weekend inspiration lab for idea-generation and history-in-the-making. Guests were taken inside the inspiration processes of artists and entrepreneurs alike; the environment acted as a workshop, capturing points of inspiration and helped share useful information. The experiential programming gave guests the tools they needed to write their own history and actualize Cole Haan's creative idea, ‘History Begins Here.' Andy Gray, Creative Director of Cole Haan, explains the workshop:

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