A fashion e-commerce start-up in Vermont has one guarantee: 100% of net profits go to healthcare for developing world patients.

The fashion industry is no stranger to charity-oriented business plans (read: Tom’s One-For-One and FEED Project) but Vermont-based Borue has a different approach. It sells a lifestyle of giving with slogan tees, beanies, eyewear, etc. and all the net profits from the sales go directly to healthcare.

The start-up helps patients in Uganda, Kenya, Guatamela and Burma afford life-changing medical procedures. Borue works closely with Watsi, a two-year-old charity venture from San Francisco.

Watsi envisions “Healthcare. For every person on the planet.” With this noble cause, the start-up has received support from entrepreneurs and tech giants like Google and Dropbox. It is a US-registered tax-exempt organization that guarantees all earnings proceed to charitable action.

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