Customers race against the clock in pitch black for an exclusive pair of shoes

Foot Locker came up with a fitting way to promote its new Triple Black Collection – by creating a maze that immersed customers in complete darkness. Fans of the brand were invited to hunt for a pair of sneakers by completing the maze using only their sense of touch and sound.

Foot Locker created a spine-tingling experience that let fans explore a space without the power of sight. It promotes the new product range, which was created by Nike and adidas Originals exclusively for the retailer but is currently only available in Europe.

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