From the media we consume to the ways we pass time, a crowdfunded illustrated book reflects on the central role dogs play in owners' lives

A new study by National Pet Owners Survey shows that pet ownership is at an all-time high for Americans. This has had a wide array of implications including increased demand for pet food, wellness services, and pet-specific technology, which continued to grow even through economic recessions. It has also a meant a reconfiguration of media consumption. For example, data from Mintel shows how owning a pet impacts media, technology consumption, and desire for innovation.

Many acknowledge the positive impact pet ownership has had on their social life or their children, yet for all that we know about pets, there is little research on how they impact our creativity. While the impact is difficult to identify, there is clear scientific evidence when it comes to dogs. A study shows “that talking to and petting a dog are accompanied by lower blood pressure in the person than human conversation.” A very interesting insight on the connection many of us feel when focusing our attention on dogs.

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