#MyStopover campaign launches to promote unique experiences in the Nordic nation

Have you ever imagined eating your way across a Nordic country guided by the local host of your choosing? If cooking organic lamb and rye bread in a geothermal hot spring and picking wild brambleberries doesn’t sound like your idea of a good time, how about an outdoor adventure that finishes at a stunning waterfall?

For Kat, a food-loving photographer from Seattle, the gastronomical trip of a lifetime was brought to life by Icelandair as a part of their new #Mystopover campaign. A recently released video highlights the surprised passenger’s 48-hour tour compliments of the air carrier.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in