In Brief

Why the most successful travel brands of tomorrow will embrace new trends and creative interactive experiences for the young generation

It is no secret that the millennial generation has been making headlines as the largest and arguably the most influential demographic in the United States today. These young adults, born between 1977 and 2000, are changing traditional marketing schemas as well as the way organizations are thinking about their brands. One industry that has been and will be greatly affected by this powerhouse generation is the travel industry. Since 1914, when the first commercial flight took off from St. Petersburg-Tampa, the travel industry has driven a wave of technological innovation. Now, a whole new transformation fueled by the millennial generation will emerge.

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