In Brief

How CEOs and the like can unlock the hearts, hands an imaginations of their employees

Before Pirch, purchasing a cooking range, a fridge, a bathtub, toilet or sink with all of the fixtures was a painfully uninspiring shopping experience. Retailers like Sears, Best Buy and Home Depot sell these products, but provide no real context for them and certainly no reason to celebrate the purchase. Pirch was born because founder Jim Stuart wanted to buy a new range so he could teach his children to cook, and in the pursuit he found the buying experience to be extremely frustrating. He thought there had to be a better way. The reason for buying a new cooking range was to spend time with his children, and that human need became the inspiration behind the company’s mission, bringing “moments of joy” to customers’ lives.

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