For innovation to really explode, we may have to rethink traditional ways of protecting proprietary information. Is it time to leverage the latent opportunities hidden in open datasets?

In today's hyper-connected world, access to information fuels innovation and the progression of ideas. And, as information omnivores, we expect access to an open web. Google's mission statement “to organize the world's information and make it universally accessible and useful” becomes more important than ever. With the Internet of Things – the idea of that objects can be interconnected through sensors and other embedded devices – moving from a mere blip on our radars to an idea spoken about with some familiarity, it's becoming clear that our expectations around Internet openness should be no different.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in