Magnum Uses Beacon Technology for Social Ice Cream Experiences

Magnum Uses Beacon Technology for Social Ice Cream Experiences

The brand's M-Pulse app lets users pinpoint friends and family or see when there is an ice cream stockist nearby

Emma Hutchings
  • 1 september 2014

Unilever’s Magnum ice cream has released a new social app called M-Pulse, which uses beacon technology to pinpoint where friends and family are in relation to nearby Magnum ice cream stockists. The app requires their permission in order to locate them and also provides special offers and experiences.

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