The brand's M-Pulse app lets users pinpoint friends and family or see when there is an ice cream stockist nearby

Unilever's Magnum ice cream has released a new social app called M-Pulse, which uses beacon technology to pinpoint where friends and family are in relation to nearby Magnum ice cream stockists. The app requires their permission in order to locate them and also provides special offers and experiences.

U.S. proximity platform NewAer worked with Unilever's agency Karmarama to develop “the ultimate app for connecting and reimagining the ice cream social”. StickNFind beacons were installed on a number of Wall’s fridges in WH Smith stores throughout the London area. The app was developed in order to deliver a heightened ice cream experience to consumers, creating online platforms that encourage offline interactions.

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