An artist displays the digital – as well as mental – landscape

Net art, a relatively new genre of digital art that is predicated on the existence of the internet and its distractions, usually involves some kind of specialized technical expertise, whether it's controlling a website's location address (as with or generally avant-garde site-building.

However, with the advent of surfing clubs, where sharing net-art images and commentary is part of a collective practice, and social media, where shareable and embeddable images are more likely to attract attention, many artists are finding ways to fit their practice into images, which travel easily across the web. ‘Screenshot art,' in particular, has become popular because screenshots provide more authentic testimony in an often-deceptive age.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in