Mountain Dew Bows Virtual Reality Skate Experience in Brooklyn
As part of a two-day street oriented competition in the NYC borough, attendees could virtually take on skating with the athletes
The 10th Anniversary season of Mountain Dew’s Dew Tour continued last weekend with the Toyota City Championships held in Brooklyn, New York. The third stop on the 2014 schedule saw many of the world’s best BMX and skateboard athletes take part in the action, and attendees were also given the chance to get involved through a unique VR experience.
The two-day street-oriented competition took place at the House of Vans, with competitions including BMX streetstyle, skateboard streetstyle, BMX street, and skateboard street. The Dew Tour organizers worked with the City to close down Franklin Street for a distinctive streetstyle course which combined real-life street obstacles with reinforced structures. Inside the House of Vans, the street course challenged athletes to demonstrate their technical skills and create unique lines through the features.
During the event, Mountain Dew debuted its Virtual Reality Skate Experience. This live-action 3D, 360°, binaural audio-branded experience is one of the first of its kind developed for the new Oculus Rift DK2 developer headset. Fans who attended the action sports exhibition in Brooklyn were given the chance to virtually become part of the Dew Skate Team. They were able to feel as though they were riding alongside legendary pros like Paul Rodriguez and Sean Malto through some of the most iconic spots in Las Vegas.
For attendees, it was a ride down the Vegas strip they would likely never forget. The epic virtual reality skateboarding experience put fans in the center of the action and after they were done, they walked away with a split-screen video of their experience, which they could share with friends and family on social media.
Mountain Dew’s digital agency Firstborn created the experience, working with legendary skate filmmaker Ty Evans to get hold of the best shots for virtual immersion. The development process ranged from 3D-printed camera rig prototypes, to proprietary software design for the new Oculus unit, and beyond. You can check out a behind-the-scenes video for the Mountain Dew Virtual Reality Skate Experience below: