Replace NYC Subway Ads with Fine Art-Focused App

Replace NYC Subway Ads with Fine Art-Focused App
Advertising

NO AD uses augmented reality to makeover NYC underground marketing

Adriana Krasniansky, PSFK Labs
  • 30 september 2014

On an average weekday, 5.5 million people travel on New York’s subway system; it is the seventh-busiest underground transit system globally and by far the biggest in North America.

During their rides between New York’s 468 subway stations, commuters form a lucrative, often captive audience, whom advertisers hope to influence with platform signage, subway car wraps and turnstile inserts.

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