Visitors can uniquely experience the stories and sounds of the automaker's heritage and innovation

Anyone who thinks there aren't any creative idea combinations left for popup stores should have a look at the latest from Porsche. “The Sound of Porsche” is a three week long, multi sensory popup brand experience space located in Manhattan's Meatpacking District. The space uses a rather different approach from previous automaker brand experience efforts by focusing predominantly on sound. Divided into four areas, more than half of the space is dedicated to audio driven programming.

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