Porsche Unveils Popup Modern Record Store in NYC
Visitors can uniquely experience the stories and sounds of the automaker's heritage and innovation
Anyone who thinks there aren't any creative idea combinations left for popup stores should have a look at the latest from Porsche. “The Sound of Porsche” is a three week long, multi sensory popup brand experience space located in Manhattan's Meatpacking District. The space uses a rather different approach from previous automaker brand experience efforts by focusing predominantly on sound. Divided into four areas, more than half of the space is dedicated to audio driven programming.