Scott Lachut: Predicting the Evolution of the Travel Landscape
The convergence of mobile, social and wearable will create the ideal door-to-door experience
The excitement of going away on a trip can often be waylaid by the stresses associated with the air travel experience. We’ve all had to deal with the challenges of wrangling our bags through endless security lines, arriving at the gate only to find it’s been moved, working in close quarters with unreliable Wi-Fi and returning home more exhausted than when we left. Until recently, unless you were a seasoned traveler with platinum status across the board or a lavish jet setter with bottomless pockets, these were the realities that awaited you the moment you booked a ticket. However, PSFK’s new Future of Travel Report explains that with the arrival of mobile, social and wearable technologies, every level of traveler finally has access to a host of new services and luxuries that are designed to make vacations and business trips alike more enjoyable and productive. So whether you’re in the midst of planning where to go, waiting at the airport, cruising at 30,000 feet or arriving at your destination for the first time, you can now expect to be supported every step of the way.