Intel and SMS Audio, in collaboration with Sid Lee, created a digital and physical art installation for guests at the Intel NYC event to interact with

On August 14th, Intel and SMS Audio launched their new biometric fitness headphones called Biosport at The New Museum in New York. As part of the launch, the two companies collaborated with creative agency Sid Lee New York to create an art installation that merged the digital and the physical, and allowed the guests at the event to interact with it.

Sid Lee worked with interactive director and installation artist Aramique and his team at Tool of North America, and Odd Division to create the Heart Bot, an experimental drawing machine that is controlled by the heart rate of its viewer.

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