In Brief

STORY and Intel create a shopping experience dedicated to the convergence of fashion and tech

Playing matchmaker between high-tech makers and a culture committed to living a connected life, Chelsea retailer STORY presents Style.Tech – a shopping experience exploring the integration of technology, fashion and product design. STORY and Intel have partnered to curate a shopping love letter to the mushrooming high-tech maker-movement, filling the 2,000 square foot space with devices catering to men, women, babies, and even dogs. (The Internet of Things does not discriminate against age or species.)

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