The Unique SS15 collection is showcased in a 'social fashion show,' and can be bought right away

The usage of social media during London Fashion Week seems to be an emerging trend. Yesterday, PSFK told you about Hunter’s plan to offer video highlights of their catwalk instantaneously to Twitter users, and today there’s news of Topshop debuting their new collection via alternate social media giants Facebook and Instagram.

TopShop garments will rip the London runway Sunday, September 14th, at 2pm, but select items from the Unique SS15 collection will only be revealed on Facebook immediately afterward; these items will not be the same ones featured in the show. In addition, instead of waiting weeks or months to actually purchase the items, Topshop will offer a click-to-buy feature. Oxford Circus store will be selling six items from the collection immediately following the show, and items purchase off the Topshop website will be delivered in just a few days.

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