Micro donations make it effortless for travelers to empower capital's youth

London commuters have very quickly accepted the idea of contactless payment cards, which could soon be an effortless way to give to charity as well. “Penny for London” makes it easy for travelers to donate between 1p and 10p every time they use their card. Kind-hearted souls can choose from charities that include the Mayor's Fund for London, Cash for Kids, The Prince's Trust, and many more. It might not seem like much, but pennies can turn into pounds quicker than you think.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in