Bra Algorithms Trace Feminine and Market Curves

Bra Algorithms Trace Feminine and Market Curves

A San Francisco start-up site uses customer data to lift sales and separate trends

Janet Burns
  • 3 october 2014

One San Francisco intimate apparel retailer has made its name by asking women frank questions about themselves and their bodies, gathering the details needed to shape each woman’s shopping experience — and her bra cups — to a custom fit. Armed with this info and a new in-house line, the company now plans to get even closer to its female clientele.

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