British Airways Matches In-Flight Food with Music Playlists

British Airways Matches In-Flight Food with Music Playlists
Hotels, Hospitality & Travel

The airline is pairing its meals with specific tracks, as a study says this can enhance the flavors

Emma Hutchings
  • 22 october 2014

British Airways is due to start matching its in-flight meals with specific music tracks in order to counteract the fact that a person’s ability to taste is reduced by 30% while in the air. These pairings are based on a study that suggests some tunes can influence your taste buds, and they aim to help bring out the flavor of the food.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.