Thought-provoking words replace standard color labels in this colored pencil set for grownups

The link between color and emotion has been thoroughly explored before. It’s why politicians and CEOs show up on camera in blue, and why hospitals and jails are that specific shade of beige or pale pink. Colors reflect — and can influence — our emotions.

The School of Life, the design group responsible for Utopia Candles and the 100 Questions Games has brought that school of study into the studio with their The Psychology of Thought colored pencil set. This box of 12 pencils labels each with a single descriptive word rather than the traditional color names, each tied to the psychological and emotional states associated with the hue.

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