In Brief

Westfield Labs’ Head of Retail Partnerships Shares How Shopping Malls Help Online Brands Engage With Consumers In The Real World.

We are excited to invite Courtney Lapin to speak at the PSFK Future of Retail event in San Francisco.  As the Head of Retail Partnerships for Westfield Labs – the innovation arm of Westfield Malls – Courtney will discuss Westfield’s user of connected glass which brings e-commerce to in-store shopping at the conference. Before we welcome Courtney to the stage October 30th, we asked her to share a few insights on merging the digital and physical shopping experiences and how this is changing the experience for mall goers.

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