Intensive Launch Campaign Promotes New ‘Destiny’ Game
Entertainment ad agency Ant Farm produces media for the best-selling video game
The entertainment ad agency Ant Farm teamed up with Activision and Bungie to produce an intensive campaign for the best-selling new video game Destiny. The agency specializes in creating award-winning campaigns and content for consumer brands, motion picture studios, TV networks, and game publishers.
It produced media for the launch campaign behind Destiny, which was released last month. This online first-person shooter takes place in a mythic sci-fi MMO setting. It was developed by Bungie (the creators of Halo) and published by Activision (the publisher of Call of Duty). Offering a variety of FPS gameplay, the next-gen game drops players into a newly-imagined, always-connected universe as a Guardian of the last safe city on Earth who is able to wield incredible power.