FIAT Uses Weather-Specific Guerrilla Ads to Promote 2015 SUV

FIAT Uses Weather-Specific Guerrilla Ads to Promote 2015 SUV

Rain-activated activation heralds the updated Panda Cross

Adriana Krasniansky, PSFK Labs
  • 20 october 2014

The 15th of October was a rainy Wednesday in downtown London, but for commuters walking through the city, it was also the perfect chance to witness the launch of a new advertising campaign. That morning, FIAT introduced a rain-activated guerrilla campaign that promoted its new Panda Cross SUV on the city’s wet sidewalks.

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