menu

Tricycle Service Cleans Amsterdam’s Local Food System

Tricycle Service Cleans Amsterdam’s Local Food System
Advertising

The Dutch capital's delivery service connects with local food producers, businesses, and consumers

Charlie Stephens
  • 15 october 2014

According to research, the EU is experiencing startling amounts of CO2 emissions- an increasing portion of which are a direct byproduct of road transport. In an effort to reverse this trend and promote sustainability throughout the union, Amsterdam is tapping into the power of the tricycle.

Foodlogica is a logistical food delivery service that transports locally produced food from the countryside into the city using electric powered trikes. The 100% zero emission transport service is aiming to lower city congestion and decrease environmental pollution.

In other countries, bike deliveries are reserved for pizza boxes and newspapers, but the Dutch are taking the concept to a next level. Employees will ride the trikes up to a maximum of 100 km- that’s approximately 62 miles! Of course, the “vehicles” run on electricity, but Holland’s deep routed bike culture is being utilized to the nation’s entrepreneurial and environmental advantage.

foodlogica-bike-on-ferry-psfk.jpg

The dimensions of all equipment are consistent- the trikes carry a 120 x 180 x 140 cm cargo box and hold up to 300 kg of material (including the rider). When not in use, the trikes are stored and powered off-the-grid in a solar powered charging container.

Print

Foodlogica is the first commercial venture of Amsterdam’s CITIES Foundation, a think tank and research group committed to unlocking local potential for connected business, academic, and community systems. More specifically, it’s the main project of the foundation’s Farming the City Campaign, which serves to promote local food production, consumption, transportation, and processing.

amsterdam-aerial-foodlogica.jpg

credit: http://www.amsterdameconomicboard.com/data/sitemanagement/media/Luchtfoto%20Amsterdam%20in%20de%20winter%20(1)_jpg_300.jpg

As of now, the project is working with six different suppliers to deliver fresh goods to the city center on a daily basis. Businesses involved with the service are not only improving city transportation, but also have the ability to promote their commitment to corporate social responsibility- the trikes offer up prime advertising space on the side of the cargo boxes for varying prices.

As for deliveries, they start at a base price of 15 euros and increase approximately one euro per additional stop, and 2 euros per additional kilometer.

Foodlogica is reducing the number of food miles (distance food travels before reaching your plate) that your fruits, veggies, and meat have to go before being consumed. According to Foodlogica’s informational video, 4/5 of food miles are made within the country of final destination, most of which are conducted by fueled trucks. Various initiatives have already made individual fragmented attempts to solve this transport inefficiency, but Foodlogica is embracing the mainstream system, instead acting as the final link in The Netherland’s existing food structure.

If all goes well, Foodlogica will continue to grow with the help of financial supporters and early adapting business owners. With Amsterdam’s extensive canal system, it wouldn’t be surprising if aqua-trikes are next to come.

Foodlogica

+advertising
+amsterdam
+Automotive
+cities
+culture
+Culture
+Delivery
+environmental
+Europe
+Food & Drink
+IoT
+Market Research
+Sustainability
+technology
Trending

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Health
Guides
Debriefs
Entertainment june 23, 2017
Home june 23, 2017
No search results found.