The toymaker geared towards getting girls into engineering is venturing into mobile and web platforms

GoldieBlox, the toy brand that is focused on promoting engineering to girls, has launched a free app, GoldieBlox and the Movie Machine, to further engage its consumers in the world of problem-solving.

The app features a cartoon short about the brand's lead character Goldie, a “girl-power engineering icon,” who has to use her ingenuity to save the town's movie theatre. The app then teaches users the fundamentals of animation and allows them to create one second GIFs that they can then print out and place in a GoldieBlox construction set, the zoetrope, which they also build themselves.

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