Google’s Mobile Campaign is New York’s Own Scavenger Hunt


The Mountain View, CA tech giant's advertising hidden in NYC folks' favorite spots

Adriana Krasniansky, PSFK Labs
  • 10 october 2014

Google has never had a reputation for acting traditionally. Thus, as the company launched its rebranded mobile app, few knew what to expect of marketing efforts for the product. They certainly didn’t anticipate to find its advertisements on a mug at a neighborhood café, or in their local bar.

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