Jose Cuervo Cinge, a cinnamon-infused tequilla, has introduced a 'hilariously terrifying tale' in time for Halloween

Jose Cuervo Cinge has introduced an original horror-infused graphic novel just in time for Halloween, which is unfolding exclusively on Instagram. Jose Cuervo is the world’s best-selling tequila and its Cinge drink, which infuses Jose Cuervo Especial Silver with a sting of cinnamon, adds a bold and fiery kick that takes it to the next level. The infusion of Mexican cinnamon and other spices match with the clean, crisp agave flavors.

Introduced last year, a campaign was created for Cinge that included the launch of a graphic novel called The Night. Inspiration was taken from the sting of the Mexican scorpion, with a campaign enveloped in an entirely cinnamon-colored visual world, including the first ever graphic novel in the spirits category.

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