Pop-Up Heineken Store Designed as the ‘Church of Fashion Week’
The seclusive Heineken installation offers European designers a sanctuary to shop, explore, and relax
As part of its ‘Open Your City’ campaign, Heineken created a pop-up shop for the contestants of Budapest Design Week 2014. The beer brand commissioned artist Miklos Kiss to construct the branded installation and create a space for Czech, Polish and Hungarian designers to shop and display their items.
The 38-square-meter structure is suspended from the ceiling of a building undergoing construction- an ideal location, being that the Heineken campaign encourages urbanites to discover less-frequented places in their cities.