In Brief

Project challenges people to shoot their friends, families and co-workers

Gun ownership is an issue that splits people down the middle, but it’s impossible to ignore the facts. 87 American are killed every day by gun violence, while 68% of all murders in the U.S. are committed with a firearm. Shining a light on the real victims of these crimes, creative studio Banana and Associates has created Innocent Targets. Instead of thugs, terrorists, aliens and zombies. these target posters feature friends, neighbors, co-workers and children – the people caught in the middle.

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