Interactive Music Video Lets You Click Through a Craigslist Board
Creative program 72U developed the experimental project that shows how life experiences can be contained in a message board
72andSunny’s in-house creative program 72U has created an interactive music video experience for NYC band, Superhuman Happiness. The experimental video lets users decide and click which of the 150 moments they’d like to watch, creating a unique experience.
72U is made up of a team of individuals with diverse talents and interests. It offers a 12 week one-of-a-kind learning experience designed to cultivate leaders for the creative industry. They created the interactive video, “Catch a Break,” in an attempt to depict the idea that all of a person's life (including heartbreak, happiness, and surplus appliances) can be contained in a message board like Craigslist.