Interactive Radio Ads Let Consumers Vocally Respond to Brands

Interactive Radio Ads Let Consumers Vocally Respond to Brands

XAPPmedia's ads are a direct-response marketing tool that connect brands directly with consumers with just a few spoken words

Charlie Stephens
  • 21 october 2014

It seems that people interact with their phones and computers 24/7- tapping screens, browsing the internet, and toying with apps. But in fact, a large portion of our time is actually spent driving, walking, and exercising- participating in activities that should theoretically demand our hands free attention. XAPPmedia has announced a new audio platform that is now catering to this “ultra mobile” consumer.

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