In Brief

XAPPmedia's ads are a direct-response marketing tool that connect brands directly with consumers with just a few spoken words

It seems that people interact with their phones and computers 24/7- tapping screens, browsing the internet, and toying with apps. But in fact, a large portion of our time is actually spent driving, walking, and exercising- participating in activities that should theoretically demand our hands free attention. XAPPmedia has announced a new audio platform that is now catering to this “ultra mobile” consumer.

The new age of marketing demands that brands connect directly with consumers and create meaningful dialogue, and the new audio platform is a direct-response marketing tool that puts the consumer in control. XAPPmedia features interactive ads that connect consumers and brands directly, letting consumers be more than just passive listeners, and instead choose to talk back to ads instantly. With a simple voice command, consumers are directed to the brand’s homepage, online promotion or other specified offer. If not interested, one can simply ignore the message and continue with their selected programming.

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