Design firm Nendo transforms the everyday office supply with a geometric shape that improves versatility and style

Natural rubber products have been in use since the 1600s B.C., when Mesoamericans such as the Aztecs and Mayans used latex from rubber trees to create new elastic materials. And on March 17, 1845, Stephen Perry patented the rubber band in England. Not much has happened in the world of the rubber band since then, until now.

Japanese design firm Nendo recently redesigned the classic rubber band to create a cubic shape that is easier to find and pick up. Based out of Tokyo and Milan, Nendo created the cubic rubber band as part of a new line of design stationery items that promote greater style and aesthetics for today’s desktops. The lead designer, Oki Sato, cites the geometric update as a primary driver for ease of use.

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