Jeff Fromm: The Millennial ‘Democratization of Fairness’ – How the Trend is Changing Branding [or Business] Forever
In the age of democratization, can brands truly level the playing field?
While many people can remember the screeching sounds of dial-up Internet and fax machines, most millennials don’t have a frame of reference for it. In fact, it’s difficult for many millennials to imagine a world without unlimited connectivity. Millennials have grown up immersed in the latest gadgets that level the playing field—the concept of democracy no longer just applies to our government.
Now, everything has been democratized so that consumers have a say in almost every aspect of their personal universe. We refer to this new ideology or mindset as the “Democratization of Fairness.”