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Jeff Fromm: The Millennial ‘Democratization of Fairness’ – How the Trend is Changing Branding [or Business] Forever

Jeff Fromm: The Millennial ‘Democratization of Fairness’ – How the Trend is Changing Branding [or Business] Forever
Advertising

In the age of democratization, can brands truly level the playing field?

Jeff Fromm, FutureCast
  • 2 october 2014

While many people can remember the screeching sounds of dial-up Internet and fax machines, most millennials don’t have a frame of reference for it. In fact, it’s difficult for many millennials to imagine a world without unlimited connectivity. Millennials have grown up immersed in the latest gadgets that level the playing field—the concept of democracy no longer just applies to our government.

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