Social Media Team Attempts to Respond to Every Single Twitter Travel Query
KLM creates a real-time newsroom that houses a team of specialists working round-the-clock to creatively engage tweets
Walking through Schiphol Airport in Amsterdam this week, regular passengers will notice a new pavilion. The glass structure houses KLM's ‘real-time newsroom' where the airline has put customer service experts on duty 24/7 this week, to answer travel dilemmas and queries from across the globe.
The temporary center is the hub for KLM's global social media campaign #happytohelp, masterminded by agency DDB & Tribal Amsterdam. The airline approached the agency to create a campaign that would show off their exemplary customer service. The result was #happytohelp, a hashtag that travelers around the world can use on Twitter to ask KLM for advice.