Ghostly Iceberg Photo Shoot Hypes New Leica Camera
Ahead of the release for Moncler’s custom Leica X camera, Fabien Baron captured the monstrous icebergs of Greenland
Moncler, the French-Italian apparel brand, is best known for its jackets and sportswear. This being the case, what better way to build excitement for its latest cross-brand collaboration than to put its product to the test?
To promote the customized Leica X “Edition Moncler” point-and-shoot camera, French art director and Interview Magazine editorial director Fabien Baron traveled to Greenland with his team to photograph the country’s awe-inspiring icebergs.
The resulting series of photographs, entitled “Monuments,” for an itinerary exhibition between London and New York, captures the monstrous and eerie ice masses against the backdrop of inky skies.