Lexus Will Premiere Two Short Films Exploring Theme ‘Life Is Amazing’
The automaker will provide exclusive access to its Twitter fans by showcasing the short films to its social media followers first
Over the weekend, followers of the Lexus International Twitter account were given a sneak peek of two short films the company has created in partnership with The Weinstein Company.
The second annual Lexus Short Films Series had a red carpet premiere earlier this summer, but premieres online today for the rest of the world to see. Prior to that however, Lexus locked their Twitter account on Sunday, to allow its followers to have a one-day early access to the short films.
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