Bloomingdale's Equips Fitting Rooms with iPads for Smart Shopping
Parent company Macy's is testing tablets and new apps to take the pain out of the retail experience while bringing up sales
Devoted online shoppers may soon have a reason to return to real-life retailers. As part of a tech-endowed new strategy, a major department store has started making its fitting rooms a whole lot smarter.
In Century City, San Francisco, and Palo Alto, CA, Short Hills, NJ, and Garden City, NY, Bloomingdale’s has installed wall-mounted Apple iPads in its dressing rooms as part of a smart-fitting testing phase. The tablets connect to the company's inventory-management systems, and can locate garments in store, as well as throughout its multimillion-item inventory network. In dressing rooms or their surrounding areas, a customer or a store associate can use an iPad to scan items and check for available sizes, colors, and reviews by other customers. The tablets also prompt customers with suggested outfit-building items, and can summon sales associates in pursuit of different sizes and styles.