Badge Supports Fashion Labels that Promote Local Industry
The Made in America (MiA) project recognizes brands that practice responsible USA-based garment manufacturing
With the rising demand and growing consumerism, many clothing labels have opted out of using American garment factories and migrated to the cheaper costs of producing apparel offshore. However, the growing number of concerned customers and last year’s collapse of a poorly-built garment factory building in Bangladesh that killed over 1,000 workers has shed light on the poor accountability of clothing labels towards people who make their products.
The Made in America Project is an initiative that awards badges to clothing brands in the US that practice responsible manufacturing. These brands, albeit small, keep most of their production processes in the US where they are subject to stricter labor standards and continue to support the local garment industry. Aside from a focus on garments, MiA also recognizes US-made furniture and other lifestyle goods such as skin and haircare products.
The MiA encourages brands to complete the long process of creating a garment in the USA. Aside from working with designers and labels, MiA also recognizes manufacturers and skilled laborers in the industry. Brands that pass their requirements are allowed to use the MiA badge and their items are sold on the MiA website.
To promote American-made products, MiA also offers diverse services including PR, brand development, event production and more. They are also eying on supply-chain consulting to further assist Made in America labels. At present, there are over 80 badge holders including supporters.
The initiative was founded by two friends, Micha Thomas and Jaime Lawson. Micha is a PR maven and an accomplished writer who has published with Elle, LAist and High Snobiety. She is a trained dancer with a penchant for heritage items and crafts She also holds a degree from the Fashion Institute of Design and Merchandising in Los Angeles. The other half, Jaime Lawson, is a former ballerina who holds a physics degree. From helping the US military develop navigation and missile systems, she enrolled at the Art Institute of Seattle to study Fashion Design. She has designed wedding gowns for an upscale LA designer and contributes to Huff Post Weddings and Lucky.