In Brief

Drinks hanger could hold a piece of steel that weighs over 50 pounds

In order to free up more space in his fridge, Brian Conti, a product design engineer, decided to create a bottle hanger that can suspend all sorts of different drinks using super-strong magnets. Apart from extra space, it’s a very cool way to impress your friends when they come over for a drink. bottleLoft is also pretty affordable, starting from as little as $20 via Brian’s current Kickstarter.

Frustrated by the lack of space in his fridge, Brian put his design mind to work:

After some thought, it was obvious that there was a lot of unused space at the top of my refrigerator… space that could help resolve my crowding problem. Having experience with magnets from my previous projects… the idea of magnetically ‘hanging’ bottles up out of the way was formed.

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