Can 3D Printing Reshape the Agency World?
In-house printers can bring clients prototypes, not promises in a new tech challenge from Marriott
“Trust us, you’ll love it.” Such are the famous last words of the traditional client pitch.
When presenting a campaign, advertising firms must rely on abstract claims or presentation decks to convince clients that an idea or product will work. Wouldn’t it be easier to “show” clients the idea with a prototyped product?
Fred Gerantabee, Head of Creative Technology at Grey New York, Marriott’s agency of record, thinks it would be. In fact, he thinks it’s the future of advertising.