In-house printers can bring clients prototypes, not promises in a new tech challenge from Marriott

“Trust us, you’ll love it.” Such are the famous last words of the traditional client pitch.

When presenting a campaign, advertising firms must rely on abstract claims or presentation decks to convince clients that an idea or product will work. Wouldn’t it be easier to “show” clients the idea with a prototyped product?

Fred Gerantabee, Head of Creative Technology at Grey New York, Marriott’s agency of record, thinks it would be. In fact, he thinks it’s the future of advertising.

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